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A 90 Year Old Secret to Online Marketing
Imagine what Bach would do with an electric guitar... it would probably sound a lot like Van Halen. Ninety years ago a book was being written by a man named Claude Hopkins. That book would reveal an...
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How to Succeed on Facebook (Even if You Hate It)
I don’t really care for Facebook. I bet you don’t exactly love it either. Maybe you even hate it. The problem is that you have to use it these days or you’ll be left in the dust. Seriously. Facebook...
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How To Succeed on Facebook – The Exciting Conclusion
In part one of this two-part post, I mentioned that I don’t really like Facebook. Between then and now, I’ve come to like it even less. You see, I spent all that time explaining how certain aspects of...
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Facebook would rather I didn’t say this…
There are a couple things about Facebook ads that Zuckerberg would prefer I didn’t tell you. But, you should be informed. First off, you may remember the Page Like Story and Sponsored Story ads I’ve...
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Are you getting Pinned on the 15th most popular site in the US?
If you’re a heavy Pinterest user, you’ll probably want to skip to the bottom where I have some links for more advanced study. If you’re wondering what all the fuss is about this thing called Pinterest,...
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What Can Toothpaste Teach You About Email Marketing?
Have you noticed how many different kinds of toothpaste there are? There’s whitening and 24 hour protection. There’s Pro Health and Total. There’s cavity protection and stuff for sensitive teeth. Then...
View ArticleFour Words that Make or Break a Facebook Strategy
There have been millions of words written about how to use Facebook to promote a business, cause or collection of funny cat pictures. What I’ve found is that you should really just focus on four words....
View ArticleIs That Ad Following You?
I bet you’ve noticed this growing trend in online advertising, even if you don’t know what to call it or how it works. You do some browsing around, maybe look at some things on Amazon or research some...
View ArticleHow advertising works, and how it doesn’t
Advertising is sort of a unique endeavor in many ways. A lot of business owners want to help with it–or get input from their friends and family–even though they don’t know anything about it. That...
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The Reading Rainbow Targeting Trick
Photo by Josh Hallett. It was actually taken at a social media conference. https://www.flickr.com/photos/hyku/13806493933/Odds are good that you’re familiar with LeVar Burton from either Roots, Star...
View ArticleWhat Great Ads Never Do
Not long ago, I wrote about how advertising works. I used the analogy of a boy at a middle school dance who has spent absurd amounts of time making himself look great, but none into asking anyone to...
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Three Ways to Spice Up Your Social Media Strategy
It’s been really interesting to see how small and medium size businesses have come to use social media. Facebook Pages are the norm these days. Twitter profiles are not uncommon. Instagram feeds are...
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How I Avoided a 14% Loss in Traffic
There’s an important lesson that’s very easy to lose track of. It’s this: Don’t guess when you can measure. Woodworkers don’t seem to forget this very often, but small business marketers do. I managed...
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Are you losing the reviews race?
I suggest this to all my clients. Very few follow through. The result of ignoring this advice can be awful. Following it can catapult you ahead of your competition with minimal work and no cost. I’m...
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